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Senior Brand Project Manager (Freelancer, 12 Month)

FIFA • 🕗 Teilzeit/Vollzeit • Zürich, Kanton Zürich, Schweiz • vor 15h

Senior Brand Project Manager (Freelancer, 12 Month)

Department: Partnerships & Media

Employment Type: Freelance

Location: Zurich

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.Join the team as a freelancer and support us on our mission.

THE POSITION

The Senior Brand Project Manager will lead and deliver key cross-functional strategic projects within the Brand Management team to strengthen and evolve the FIFA brand. Reporting to the global Head of Brand and Creative Services, the role focuses on managing strategic brand initiatives, brand architecture, entertainment brand proposition, and supporting overarching FIFA brand programs across the organization. Acting as a cross-functional bridge between strategy, creativity, and execution, the Senior Brand Project Manager ensures that the FIFA brand roadmap and overarching priorities are effectively translated into impactful cross-functional projects.

These are your key tasks:

Defining and driving a forward-looking strategy and roadmap for the FIFA brand, and FIFA tournament related brands, in line with the FIFA vision and relevant marketing missions, under the guidance of the Head of Brand and creative services.
Managing the development process of different FIFA brands, with the aim to launch such brand(s) in a timely, structured and effective manner, working collaboratively with all FIFA internal (Functional Areas) and external stakeholders to guarantee correct and consistent brand execution at all touchpoints and across all executions.
Supporting the implementation of processes for the development, briefing, debriefing and implementation of the relevant and applicable FIFA brands.
Supporting with specific projects (tournaments and/or corporate events or corporate deliverables) taking ownership and responsibility and working with external stakeholders and internal creative services.
Implementing the relevant brand scheme, which may be through external agencies and working with various other external stakeholders and several FAs within the FIFA organisation.
Developing 360 Brand value propositions to leverage on FIFA's always-on brand power.
With commercial objectives in mind, creating valuable brand propositions, including assets and experiences to deliver towards the needs of a number of stakeholders such as Commercial Partners, Media Rights Licensees, Retail concessionaires and FIFA Licensees.
Overseeing Brand Development Process from briefing and de-briefing, to sign-off, ensuring the creation of appealing, relevant, compelling and engaging brands that last the test of time.
Effectively managing the relevant agency (if applicable), ensuring that all the needs of key stakeholders are taken into consideration during the development process.
Managing the delivery of brand identities and assets (marks, looks and mascots etc.), for all relevant usage (e.g. printed, digital) as well as the delivery of comprehensive brand manuals.
On final delivery presenting the brand to internal and external stakeholders to ensure full understanding and maximum leverage of the brand potentials.
Working closely with colleagues from different functional areas to create innovative and state-of -the-art brand launches, as well as brand implementation, ensuring all instructions and guidance for brand guardianship is in place.

YOUR PROFILE

We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

Minimum of 8years' experience in a brand, marketing, or other related function, preferable in a Sport, Entertainment or Lifestyle company or agency with proven track record of deliverables
Proven experience leading brand development and planning process
Demonstrated experience in leading brand, and or marketing go-to-market /360 launch plans
International experience a strong plus
Bachelor / Master's degree in Business or Marketing
Highly organised and structured
Project management solid competencies
Brand Management strategic understanding with a goal-oriented and results driven attitude
Thrives in a fast paced and multiple tasks/ projects environment
Excellent writing and briefing skills
Keen interest in and extensive awareness of youth culture: sport, entertainment, gaming
Clear understanding of the role of brand in a sports and entertainment environment and context
Understanding of cultural relevance and significance with a sensitivity for cultural differences both in the work environment as well as context and consumer environment
Excellent communication and presentation skills
Fluent in English
Proficiency/Fluency in any other FIFA language is an asset
Proficient in Word / PowerPoint / Excel
Knowledge of Adobe Acrobat Suite, is a plus
Willingness and ability to travel

FIFA

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