THE POSITION

As Senior Art Direction Manager at FIFA, you will play a pivotal role in shaping the expression of the FIFA brand across global platforms and live event environments. You will lead the creative development of visual identities, ensuring consistent, world-class creative output aligned with FIFA's strategic brand objectives. This role combines high-level design leadership, strong project management skills, and a deep understanding of global audiences, especially in the realm of sports and entertainment.

These are your key tasks

Creative Direction & Brand Expression

Own, drive and oversee the full creative process from concept to execution across channels and live events, ensuring high-quality outcomes aligned with FIFA's brand vision.
Translate strategic briefs into compelling, innovative, and culturally resonant visual narratives.
Direct and produce creative content across event branding, venue dressing, broadcast environments, digital experiences, motion design, and video content.
Develop key visuals, brand toolkits, motion graphics packages, environmental branding concepts, and digital-first creative assets.

Project Leadership & Cross-Functional Collaboration

Lead multidisciplinary designers and creative partners to deliver cohesive, high-impact work across formats and platforms.
Partner with internal stakeholders (Marketing, Events, Digital, Communications, Broadcast) to align creative outputs with business and brand objectives.
Brief, manage, and evaluate external agencies, production houses, and freelancers, ensuring creative alignment and production quality.
Present creative strategies and visual concepts confidently to senior management and non-design stakeholders.

Brand Guardianship & Design Systems

Ensure strict adherence to FIFA's visual identity standards, while pushing creative boundaries within those frameworks.
Steward the consistent use of brand assets across all touchpoints, including licensing, partnerships, and fan engagement initiatives.
Help evolve and expand FIFA's brand guidelines to adapt to emerging formats and channels, particularly in digital and motion.

YOUR PROFILE

We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

Minimum 10 years of experience in senior creative or art direction roles within agency, entertainment, media, fashion, FMCG, or sports-related industries.
Strong background in 360° brand campaigns, with demonstrated experience in experiential design, digital content creation, motion design, social-first campaigns, and broadcast/venue graphics.
Experience working with large-scale live events, from concepting event look & feel to developing venue branding systems (wayfinding, signage, overlay).
Degree or diploma in Graphic Design, Visual Communication, or a related creative discipline.
Proven expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
Solid grasp of video production pipelines and ability to art direct edits, storyboards, and motion graphic sequences.
Proficiency in Microsoft Office Suite (PowerPoint, Word) with excellent layout and presentation-building skills.
Deep visual sensibility and an understanding of brand identity systems across static, dynamic, and environmental media.
High-level conceptual thinker with a passion for visual storytelling, motion language, and digital engagement.
Hands-on art direction skills, capable of leading from the front while mentoring junior creatives.
Skilled at balancing creative ambition with operational precision and production feasibility.
Experienced in managing multiple concurrent projects under tight timelines, with consistent attention to detail and creative quality.
Familiar with rights management, usage permissions, and protection of brand and design IP.
Excellent communicator and presenter, able to articulate and defend creative rationale to senior leadership and stakeholders.
Team-oriented and collaborative, with a senior attitude towards stress and pressure.
Strong project management and sense of ownership, accountability, and initiative.
Entrepreneurial mindset and ready to adapt based on rapidly changing environment.
Experience managing in-house teams and/or agency relationships, including performance feedback, resource planning, and budget oversight.
Strong understanding of FIFA's global image and strategic objectives, with a deep respect for the role of football in culture.
Fluent in spoken and written English is mandatory.
Proficiency in French, Spanish, German or Arabic is an asset.
Willingness to travel.
Readiness for stand-by duties during major tournament time.

PERKS & BENEFITS

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

Health and fitness: Regular football sessions for all abilities, plus on-site gym.
Home office: Up to two days of home office per week if work permits and home office allowance for all.
Language courses: Offered to all staff to aid personal and professional growth.
Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
Pension: Flexible pension benefits with generous employer contributions.
Relocation assistance: A dedicated team will be on hand to support your relocation.
Sustainability: We support all employees using public transport.
Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.

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Senior Art Direction Manager

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